Sectors/Marketing/2012

Marketing funding in 2012

European Marketing startup funding raised during 2012.

In 2012, 171 European Marketing companies raised a combined €590M across 188 funding rounds. UK led by capital raised, and Alven Capital was the most active investor. Data as of 7 Aug 2026.

Total funding

€590M

disclosed, € normalized

Funding rounds

188

Companies

171

Top country

Break down 2012 by period

Half-year

H1 H2

Quarters

Q1 Q2 Q3 Q4

Months

Jan Aug Oct Nov Dec

Rank among sectors

12.4% of sector funding

Top-10 round share

59.2%

of disclosed capital

Funding by month

€ raised vs rounds, by month

Top countries

by € raised

Stage mix

by € raised

Exits & M&A

13 Acquisition

13 exits · €116M disclosed.

Top deals

largest disclosed rounds in 2012

Company	Stage	Date	Amount
Falk Realtime	Other	Aug 2012	€90M
Conduit	Growth/Late	Apr 2012	€75M
Luxoft	Series C	Jun 2012	€48M
CRITEO	Series D+	Sep 2012

View all 188 Marketing deals in 2012 →

Top investors

most active in 2012, by deal count

Alven Capital4 deals
High-Tech Gr√ºnderfonds (HTGF)4 deals
Kima Ventures4 deals
500 Startups3 deals
Enterprise Ireland3 deals
Northstar Ventures3 deals
Project A Ventures3 deals
A Plus Finance2 deals
Accel Partners2 deals
Atlas Venture2 deals

← All-time Marketing funding

Sociomantic Labs	Acquisition	May 2012	€91M
UBC Media Group	Acquisition	May 2012	€25M