Admix
Admix is the first programmatic monetisation platform for in-game advertising
Admix has raised €31M across 4 funding rounds from 14 investors, most recently a Series B round in Oct 2021. Based in London, UK; founded 2017; active in Gaming and Marketing. Data as of 28 Oct 2026.
Total raised
€31M
€30,889,128
Funding rounds
4
Investors
14
distinct backers
Active since
2018-11
latest 2021-10
Funding by year
EUR raised per yearAdmix — funding by year — interactive chart.
Data table
| Admix — funding by year | |
|---|---|
| 2018 | €1.9M |
| 2020 | €7.5M |
| 2021 | €22M |
Signals
High confidenceRaise-next likelihood10
base rate 48% for Series B
- ▼ Dormant (no round in 3+ cohort gaps)
- ▲ Up-round momentum
- ▼ Low backer re-investment
Exit likelihood12
base rate 11% (2+ rounds)
- ▲ €30M+ raised
- ▲ 4 rounds raised
- ▲ 9y since founding (typical exit age)
- ▼ No recent equity round (debt-only or quiet)
Timing: dormant vs cohort gap · momentum up. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
4 rounds| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2021-10-27 | Series B | €22M | Colopl Next,Angel Investors,DIP Capital,Elefund,Force Over Mass Capital,Kuvi Capital+5 more | View deal → |
| 2020-09-23 | Series A | €1.3M | — | View deal → |
| 2020-06-18 | Series A | €6.2M | Force Over Mass Capital | View deal → |
| 2018-11-15 | Other | €1.9M | Force Over Mass Capital,Founders Factory,Speedinvest | View deal → |
Investors
14Related news
- Admix Raises $25M in Series B Fundingfinsmes.com · 2021-10
- tech.eu
- thegamingeconomy.com
- tech.eu
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