Upstream Systems
Spearheading mobile monetization in more than 40 countries
Upstream Systems has raised €50M across 3 funding rounds from 2 investors, most recently a Debt round in Dec 2022. Based in London, UK; founded 2001; active in Marketing. Data as of 28 Oct 2026.
Total raised
€50M
€50,000,000
Funding rounds
3
Investors
2
distinct backers
Active since
2009-05
latest 2022-12
Funding by year
EUR raised per yearUpstream Systems — funding by year — interactive chart.
Data table
| Upstream Systems — funding by year | |
|---|---|
| 2009 | €11M |
| 2017 | €25M |
| 2022 | €14M |
Signals
High confidenceRaise-next likelihood7
base rate 45% for Debt
- ▼ Dormant (no round in 3+ cohort gaps)
- ▼ Down/flat last round
- ▼ Low backer re-investment
Exit likelihood5
base rate 11% (2+ rounds)
- ▲ €30M+ raised
- ▼ Old (25y) — past typical exit age
- ▼ No recent equity round (debt-only or quiet)
Timing: dormant vs cohort gap · momentum down. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
3 rounds| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2022-12-19 | Debt | €14M | National Bank of Greece | View deal → |
| 2017-02-01 | Growth/Late | €25M | European Investment Bank | View deal → |
| 2009-05-01 | Growth/Late | €11M | — | View deal → |
Related news
- London-based mobile marketing company Upstream bags €14M loan from National Bank of Greecesiliconcanals.com · 2022-12
- tech.eu
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