Loyalty Prime
Cloud-based loyalty marketing solution
Loyalty Prime has raised €6.5M across 3 funding rounds from 5 investors, most recently a Series B round in Feb 2020. Based in Munich, Germany; founded 2014; active in Software and Marketing. Data as of 4 Nov 2026.
Total raised
€6.5M
€6,500,000
Funding rounds
3
Investors
5
distinct backers
Active since
2017-01
latest 2020-02
Funding by year
EUR raised per yearLoyalty Prime — funding by year — interactive chart.
Data table
| Loyalty Prime — funding by year | |
|---|---|
| 2016 | €1.5M |
| 2018 | €0 |
| 2020 | €5.0M |
Signals
High confidenceRaise-next likelihood10
base rate 48% for Series B
- ▼ Dormant (no round in 3+ cohort gaps)
- ▲ Up-round momentum
- ▼ Low backer re-investment
Exit likelihood8
base rate 11% (2+ rounds)
- ▼ No recent equity round (debt-only or quiet)
Timing: dormant vs cohort gap · momentum up. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
3 rounds| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2020-02-18 | Series B | €5.0M | Hi Inov - Dentressangle | View deal → |
| 2018-11-29 | Other | — | BayBG | View deal → |
| 2017-01-01 | Series A | €1.5M | Alexander Bruehl,Senovo,Unternehmertum Venture Capital Partners | View deal → |
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