Sectors/Consumer/2012

Consumer funding in 2012

European Consumer startup funding raised during 2012.

In 2012, 61 European Consumer companies closed 66 funding rounds and raised €170M in equity funding (excluding debt and grants). Germany led by capital raised, and HV Holtzbrinck Ventures was the most active investor. Data as of 4 Nov 2026.

Equity funding

€170M

excl. debt & grants

Funding rounds

Companies

Top country

Germany

Consumer: last three years

change vs the year before

Year	Equity	Change	Rounds	Change	Debt
2010	€45M	+30.1%	28	+100.0%	—
2011	€122M	+172.9%	37	+32.1%	€11M
2012	€170M	+39.3%	66	+78.4%	—

Break down 2012 by period

Half-year

H1 H2

Quarters

Q2 Q3 Q4

Rank among sectors

#11

3.6% of sector funding

Top-10 round share

82.7%

of disclosed capital

Funding by month

€ raised vs rounds, by month

Data table

	Funding	Rounds
Jan	€13M	8
Mar	€13M	5
Apr	€3.8M	5
May	€49M	6
Jun	€43M	4
Jul	€1.4M	4
Aug	€7.9M	10
Sep	€2.2M	5
Oct	€13M	7
Nov	€21M	7
Dec	€2.6M	5

Top countries

by € raised

Data table

	Consumer — top countries by capital, 2012
Germany	€65M
UK	€37M
Russia	€34M
France	€23M
Israel	€4.0M
Denmark	€2.8M
Spain	€1.9M
Sweden	€1.0M

Stage mix

by € raised

Data table

	Consumer — stage mix, 2012
Growth/Late	€40M
Series A	€39M
Other	€33M
Series B	€19M
Series C	€19M
Seed	€13M
Early VC	€5.1M

Exits & M&A

1 IPO

1 exit.

Largest equity rounds

by disclosed amount, 2012

Company	Stage	Date	Amount
Westwing Home & Living	Growth/Late	Jun 2012	€40M
Ulmart	Other	May 2012	€30M
Devialet	Series A	Nov 2012	€15M
Auctionata	Series A	Oct 2012	€13M
Medicanimal	Series C	May 2012	€12M
Songkick	Series B	Mar 2012	€9.0M
made.com	Series B	Jan 2012	€7.2M
Movea	Series C	Aug 2012	€6.5M
HomeMe.ru	Series A	May 2012	€3.8M
Urbanara	Series A	Apr 2012	€3.5M

View all 66 Consumer deals in 2012 →

Top investors

most active in 2012, by deal count

Source: Tech.eu Funding Explorer · data as of 4 Nov 2026 · licence CC BY 4.0 · Methodology

← All-time Consumer funding