Trax
A provider of cloud-based retail management solutions that uses image recognition and in-store analytics to help CPG brands monitor shelf execution and performance.
Trax has raised €789M across 4 funding rounds from 6 investors, most recently a Series D+ round in Apr 2021. Based in Tel Aviv, Israel; active in Software. Data as of 28 Oct 2026.
Tel Aviv, Israeltraxretail.com ↗
Total raised
€789M
€789,246,174
Funding rounds
4
Investors
6
distinct backers
Active since
2017-06
latest 2021-04
Funding by year
EUR raised per yearTrax — funding by year — interactive chart.
Data table
| Trax — funding by year | |
|---|---|
| 2017 | €57M |
| 2018 | €102M |
| 2019 | €88M |
| 2021 | €542M |
Signals
High confidenceRaise-next likelihood11
base rate 53% for Series D+
- ▼ Dormant (no round in 3+ cohort gaps)
- ▲ Up-round momentum
- ▼ Low backer re-investment
Exit likelihood16
base rate 11% (2+ rounds)
- ▲ €100M+ raised
- ▲ 4 rounds raised
- ▲ 9y since founding (typical exit age)
- ▼ No recent equity round (debt-only or quiet)
Timing: dormant vs cohort gap · momentum up. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
4 rounds| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2021-04-07 | Series D+ | €542M | BlackRock,SoftBank Vision Fund | View deal → |
| 2019-07-01 | Series D+ | €88M | HOPU Investment Management Company | View deal → |
| 2018-03-01 | Other | €102M | and UK media company DC Thompson,Boyu Capital | View deal → |
| 2017-06-27 | Other | €57M | Warburg Pincus | View deal → |
Investors
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Global coverage: FundingData