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smol

Smol is a startup that delivers to people’s homes eco-friendly laundry capsules and dishwasher tablets.

smol has raised €37M across 2 funding rounds from 5 investors, most recently a Series B round in May 2021. Based in London, UK; founded 2018; active in E-commerce. Data as of 28 Oct 2026.

London, UKFounded 2018smolproducts.com ↗
Total raised
€37M
€36,889,894
Funding rounds
2
Investors
5
distinct backers
Active since
2020-07
latest 2021-05

Funding by year

EUR raised per year
smol — funding by year — interactive chart.
Data table
smol — funding by year
2020€8.8M
2021€28M

Signals

High confidence
Raise-next likelihood10
base rate 48% for Series B
  • ▼ Dormant (no round in 3+ cohort gaps)
  • ▲ Up-round momentum
  • ▼ Low backer re-investment
Exit likelihood10
base rate 11% (2+ rounds)
  • ▲ €30M+ raised
  • ▲ 8y since founding (typical exit age)
  • ▼ No recent equity round (debt-only or quiet)

Timing: dormant vs cohort gap · momentum up. Funding-only estimates, not predictions and not investment advice — see signals.

Funding rounds

2 rounds
DateStageAmountInvestors
2021-05-12Series B€28MBalderton Capital,Eight Roads Ventures,Google,Jam Jar,LatitudeView deal →
2020-07-21Series A€8.8MBalderton CapitalView deal →

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