SecretSales
Selling luxury fashion and home products at a price you can afford
SecretSales has raised €34M across 5 funding rounds from 8 investors, most recently a Series B round in May 2023. Based in London, UK; founded 2007; active in E-commerce and Fashion. Data as of 28 Oct 2026.
Total raised
€34M
€34,277,477
Funding rounds
5
Investors
8
distinct backers
Active since
2010-02
latest 2023-05
Funding by year
EUR raised per yearSecretSales — funding by year — interactive chart.
Data table
| SecretSales — funding by year | |
|---|---|
| 2010 | €0 |
| 2012 | €7.5M |
| 2014 | €5.4M |
| 2021 | €10M |
| 2023 | €11M |
Signals
Medium confidenceRaise-next likelihood10
base rate 48% for Series B
- ▼ Past typical raise window
Exit likelihood8
base rate 11% (2+ rounds)
- ▲ €30M+ raised
- ▲ 5 rounds raised
- ▼ Old (19y) — past typical exit age
- ▼ No recent equity round (debt-only or quiet)
Timing: overdue vs cohort gap · momentum flat. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
5 rounds| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2023-05-05 | Series B | €11M | — | View deal → |
| 2021-06-28 | Series A | €10M | Belerion Capital,Perwyn Growth Capital | View deal → |
| 2014-04-01 | Series C | €5.4M | 123Venture,Doughty Hanson Technology Ventures,Partech Ventures,Pentech Ventures | View deal → |
| 2012-02-01 | Series B | €7.5M | Connect Ventures,Doughty Hanson Technology Ventures,LSG Holdings,Pentech Ventures | View deal → |
| 2010-02-01 | Other | €0 | — | View deal → |