Odore
We bring digital and data to sampling, providing data driven sampling solutions so brands get to know their customers better.
Odore has raised €6.9M across 3 funding rounds from 4 investors, most recently a Seed round in Aug 2023. Based in London, UK; founded 2018; active in Fashion. Data as of 28 Oct 2026.
Total raised
€6.9M
€6,891,618
Funding rounds
3
Investors
4
distinct backers
Active since
2021-04
latest 2023-08
Funding by year
EUR raised per yearOdore — funding by year — interactive chart.
Data table
| Odore — funding by year | |
|---|---|
| 2021 | €689k |
| 2022 | €1.2M |
| 2023 | €5.0M |
Signals
High confidenceRaise-next likelihood9
base rate 44% for Seed
- ▼ Past typical raise window
- ▲ Up-round momentum
- ▼ Low backer re-investment
Exit likelihood9
base rate 11% (2+ rounds)
- ▲ 8y since founding (typical exit age)
- ▼ No recent equity round (debt-only or quiet)
Timing: overdue vs cohort gap · momentum up. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
3 rounds| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2023-08-02 | Seed | €5.0M | Fuel Ventures | View deal → |
| 2022-01-31 | Seed | €1.2M | Alister Esam,Blackfinch Ventures,SFC Capital | View deal → |
| 2021-04-20 | Seed | €689k | SFC Capital | View deal → |