Heroes
Heroes is a technology-driven e-commerce company that acquires, operates, and scales small and medium-sized brands.
Heroes has raised €224M across 2 funding rounds from 3 investors, most recently a Debt round in Sep 2021. Based in London, UK; founded 2020; active in E-commerce. Data as of 28 Oct 2026.
Total raised
€224M
€224,295,119
Funding rounds
2
Investors
3
distinct backers
Active since
2020-11
latest 2021-09
Funding by year
EUR raised per yearHeroes — funding by year — interactive chart.
Data table
| Heroes — funding by year | |
|---|---|
| 2020 | €55M |
| 2021 | €169M |
Signals
High confidenceRaise-next likelihood9
base rate 45% for Debt
- ▼ Dormant (no round in 3+ cohort gaps)
- ▲ Up-round momentum
- ▼ Low backer re-investment
Exit likelihood12
base rate 11% (2+ rounds)
- ▲ €100M+ raised
- ▲ 6y since founding (typical exit age)
- ▼ No recent equity round (debt-only or quiet)
Timing: dormant vs cohort gap · momentum up. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
2 rounds| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2021-09-01 | Debt | €169M | Crayhill Capital Management | View deal → |
| 2020-11-11 | Other | €55M | 360 Capital Partners,Fuel Ventures | View deal → |
Related news
- London’s Amazon brand buyer Heroes raises $200 milliontech.eu · 2021-09
- tech.eu
Similar companies
same sector or countryGlobal coverage: FundingData