By Rotation
By Rotation is bringing a new proposition to the retail market – one that reflects a move away from fast fashion and excessive consumption to one that focuses on sustainability and community.
By Rotation has raised €2.7M across 1 funding round from 9 investors, most recently a Seed round in Apr 2022. Based in London, UK; active in Software. Data as of 28 Oct 2026.
London, UKbyrotation.com ↗
Total raised
€2.7M
€2,700,000
Funding rounds
1
Investors
9
distinct backers
Active since
2022-04
latest 2022-04
Funding by year
EUR raised per yearBy Rotation — funding by year — interactive chart.
Data table
| By Rotation — funding by year | |
|---|---|
| 2022 | €2.7M |
Signals
High confidenceRaise-next likelihood8
base rate 44% for Seed
- ▼ Dormant (no round in 3+ cohort gaps)
- ▼ Low backer re-investment
Timing: dormant vs cohort gap · momentum unknown. Funding-only estimates, not predictions and not investment advice — see signals.
Funding rounds
1 round| Date | Stage | Amount | Investors | |
|---|---|---|---|---|
| 2022-04-01 | Seed | €2.7M | Bill Holroyd CBE,Closed Loop Partners,Dinika Mahtani,DL,June Angelides MBE,Magnus Rausing+3 more | View deal → |
Investors
9Related news
- UK-based social fashion rental platform By Rotation bags €2.7 million to scale rapid growtheu-startups.com · 2022-04
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